By Dan Kennedy, Kumveka Executive Director. He’s helped dozens of ministries determine which research method will get them the answers they need. This is the final post in a three-part series. Read Part 1 and Part 2.
Want to learn more about research? Join me at Outcomes 19, hosted by Christian Leadership Alliance. It’s a great place to learn, grow, and connect with other ministry and nonprofit leaders. I’ll be presenting there on How Research Changes Everything. For more information on the conference and to register, go here.
Method #1: Desktop research
This includes competitive landscape research and audits (in-depth look at your communications, customer experiences, etc.)
Method #2: Qualitative research
Most common examples of qualitative research are interviews and focus groups.
Method #3: Quantitative research
Numbers-driven research, including surveys (we use SurveyMonkey) and database mining.
We’ve put together this “at-a-glance” cheat sheet of these research definitions, their pros and cons, and investment levels.
Pro-tip: Build your summary deck before researched is conducted. You won’t have the results yet, but you will have a framework—based on your learning agenda—to ensure your research is effective and that you can outline clear next steps.