Founded in 1978, the Association of Christian Schools International (ACSI) equips Christian schools and educators worldwide through a variety of programs and services, as well as advocacy. The organization currently serves 24,000 schools in over 100 countries, including 3,000 U.S.-member schools.

As ASCI continues to pursue ways to serve a new generation of school leaders, they saw a need to update and streamline how and what they communicated about who they are and what they offer.

Through a more than 2-year partnership, Kumveka developed a wide variety of effective solutions for the ACSI team:

  • Leadership Alignment Workshop
  • Brand Assessment Survey
  • Focus Groups
  • Refreshed Brand Visuals and Messaging, Including Tagline
  • Cohesive Brand Architecture
  • Marketing Consult Process
  • New Stationery Design
  • Strategy and Design of Monthly Email to Heads
    of School
  • Membership Renewal Campaign: Strategy and Creative
  • Brand Identity Guidelines
Kumveka helped us tremendously when we needed it most.
— Dan Egeler, President, ACSI


Leadership Alignment Workshop
+ Brand Assessment Survey

Helping leaders articulate their vision, mission and communication challenges, coupled with a survey of more than 8,400 ACSI-affiliated educators, laid a firm foundation on which to build ACSI's brand.

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Audience Persona + Brand Strategy

A clearly defined audience and distinctive brand strategy provided ACSI with ownable attributes they could use to communicate their value to schools and educators.

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Kumveka taught and modeled communication for us. They helped us make a compelling case for Christian education.
— Cecil Swetland, Regional Director, ACSI
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Brand Refresh + Brand Architecture + Stationery

Fresh visuals, bold messaging, and a strategic, simplified brand architecture gave ACSI the right tools to communicate clearly and creatively.

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Organizational Capacity + Process Design

Identifying key personnel strengths and developing a process for the flow of marketing pieces allowed ACSI to improve the clarity of their messaging and better serve their audiences.

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Membership Campaign

Compelling visuals and messaging worked together to build a clear, cohesive membership campaign.

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