ACSI communication pieces.jpg
 
 

REBRAND + COMMUNICATION TOOLS

Veritas School opened its doors in 2000 and currently serves more than 500 students in grades PreK-12th with a classically-based Christian education. Veritas integrates the academic rigor of a classical education with a Christ-centered worldview, offering families the beauty of both.

The communication challenge: As the school looked forward to relocating to a larger campus with the opportunity to influence more families, they needed to clarify their unique approach to education.

Kumveka's solution: Our team created a dynamic brand strategy that highlights Veritas' distinctive educational offering. This came to life through a new website, as well as other communication tools the school continues to use with prospective and current families and donors.


Our refreshed look is strong, cleaner, and easier to apply in many different settings. And the tagline Kumveka created says exactly what we are without comprising either our academic or spiritual focus. ”
– Sara Kennedy, Director of Communications, Veritas School


 
 

RESEARCH

  • Leadership Alignment Workshop
  • Focus Groups

STRATEGY

  • Brand Strategy
  • Messaging Strategy
  • Case Statement Strategy for Capital Campaign 

CREATIVE

  • Brand Visuals (logo/mark, colors, typography)
  • Brand Messaging (including tagline)
  • Video Series (in partnership with Silent Images)
  • Photo Library (in partnership with Silent Images)
  • Brand Identity Guidelines
  • Capital Campaign Case Statement
  • Stationery (including letterhead, business cards, notecards)
  • Magazine Ad
  • Car Window Clings and Flutter Flags
 

BEFORE

ACSI logo before.jpg
ACSI communication before.jpg

BEFORE/AFTER: BRAND REFRESH

ACSI logo before and after.jpg
ACSI logo refresh.jpg

BEFORE/AFTER: BRAND ARCHITECTURE

CaseStudy_ACSI18.jpg
CaseStudy_ACSI19.jpg

NEWSLETTER REDESIGN

ACSI newsletter redesign.jpg
ACSI newsletter before and after.jpg
 

 

PHOTOGRAPHY STYLE

ACSI photography style-1.jpg
ACSI photography style-2.jpg

STATIONERY & BRAND GUIDELINES

ACSI new stationery.jpg
ACSI new brand guidelines.jpg

REFRESHED MESSAGING

ACSI refreshed messaging.jpg
ACSI refreshed newsletter messaging.jpg

MEMBERSHIP RENEWAL CAMPAIGN

ACSI membership renewal campaign.jpg

TEACHER PROFESSIONAL DEVELOPMENT GUIDEBOOK

ACSI professional development guidebook.jpg