REBRAND + COMMUNICATION TOOLS
Veritas School opened its doors in 2000 and currently serves more than 500 students in grades PreK-12th with a classically-based Christian education. Veritas integrates the academic rigor of a classical education with a Christ-centered worldview, offering families the beauty of both.
The communication challenge: As the school looked forward to relocating to a larger campus with the opportunity to influence more families, they needed to clarify their unique approach to education.
Kumveka's solution: Our team created a dynamic brand strategy that highlights Veritas' distinctive educational offering. This came to life through a new website, as well as other communication tools the school continues to use with prospective and current families and donors.
“Our refreshed look is strong, cleaner, and easier to apply in many different settings. And the tagline Kumveka created says exactly what we are without comprising either our academic or spiritual focus. ”
– Sara Kennedy, Director of Communications, Veritas School
RESEARCH
- Leadership Alignment Workshop
- Focus Groups
STRATEGY
- Brand Strategy
- Messaging Strategy
- Case Statement Strategy for Capital Campaign
CREATIVE
- Brand Visuals (logo/mark, colors, typography)
- Brand Messaging (including tagline)
- Video Series (in partnership with Silent Images)
- Photo Library (in partnership with Silent Images)
- Brand Identity Guidelines
- Capital Campaign Case Statement
- Stationery (including letterhead, business cards, notecards)
- Magazine Ad
- Car Window Clings and Flutter Flags
BEFORE
BEFORE/AFTER: BRAND REFRESH
BEFORE/AFTER: BRAND ARCHITECTURE
NEWSLETTER REDESIGN
PHOTOGRAPHY STYLE
STATIONERY & BRAND GUIDELINES
REFRESHED MESSAGING
MEMBERSHIP RENEWAL CAMPAIGN
TEACHER PROFESSIONAL DEVELOPMENT GUIDEBOOK