A mission agency with more than 220 missionaries serving around the world, World Harvest Mission—now known as Serge—is built on a foundation of incarnational ministry, sharing the gospel in tandem with acts of service, from medical practice and church planting to community and business development. With an emphasis on authenticity, they recognize the need for the gospel in their own lives and from that place of continual renewal, share the gospel with others.
In addition, Serge creates materials and training that help others grow in faith and learn to live out the gospel. They use these resources in one-on-one mentoring relationships.
As the ministry has grown and changed, it became apparent that there was a need to more clearly communicate who Serge is and how God uses them to serve.
Kumveka partnered with Serge to create a robust offering of solutions:
- Brand Assessment Survey
- Logo design and messaging, including tagline
- Brand rollout plan, including pre-launch toolkit for staff and missionaries
- Website redesign
- Email templates for staff and missionary updates
- Lift card template
- Prayer card template
- Video series explaining the new name
- Social media plan
- Annual report
Leadership Alignment Workshop & Brand Assessment Survey
Understanding the heart of Serge's ministry and what's important to their audiences provided direction for the rebrand project.
When you change your name, you have a lot of communicating to do. Take a look at the tools developed to help Serge share about their new name.
view details > (to come)