Digital Marketing Test Results

Digital Marketing Test Results

MULTIMEDIA AD CAMPAIGN

For more than 30 years, PRC of Metro Richmond has served women and their partners facing an unexpected pregnancy. Annually, they serve over 1,100 people in 75 zip codes in and around Richmond, Virginia by offering resources and practical assistance for life-affirming choices.

The communication challenge: The number of people PRC Of Metro Richmond serves is just a fraction of those who need help—and hope—in the midst of unplanned pregnancy. The organization wanted to reach more women at risk for abortion with information about the services they provide.

Kumveka's solution: We developed a robust plan that targeted PRC of Metro Richmond's key audience demographic, utilizing a variety of methods to reach her during two separate ad campaigns.

Results: Since our partnership with PRC of Metro Richmond began in November 2016, they've seen a 54% increase in calls and a 13% increase in visits.

 
 

RESEARCH

  • Leadership Alignment Workshop
  • Advertising Test

STRATEGY

  • Audience Persona
  • Marketing and Media Plan

CREATIVE

  • Social Media Ad Series
  • Outdoor Ad Series
  • Radio Ad
  • Instagram Posts
  • Website Design
 

RADIO AD


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SOCIAL MEDIA ADVERTISEMENT
BUS ADVERTISMENT

"Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit. Lorem ipsum dolor sit amet, consectetur adipiscing elit."

– PRC Metro Richmond


UNDERSTANDING YOUR AUDIENCE

AUDIENCE PERSONA

An audience persona is personal profile of the audience you most desire. It is developed out of research and:
 ✓ Forces focus
 ✓ Informs and filters every decisions
 ✓ Infuses compassion into your communication


SOCIAL MEDIA AD SERIES / TEST 1

SOCIAL MEDIA ADVERTISEMENT

SOCIAL MEDIA AD / TEST 2

  Motion Ad (.gif)

Motion Ad (.gif)

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Test results showed that this motion ad (.gif) performed significantly better on Snapchat vs. Instagram. 


OUTDOOR AD SERIES

BILLBOARD ADVERTISEMENT
BILLBOARD ADVERTISEMENT

WEBSITE

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INSTAGRAM POSTS

  Instagram post visuals

Instagram post visuals

  Instagram post messaging

Instagram post messaging