ENHANCE USER EXPERIENCE - CONCEPT
Since 1938, Our Daily Bread Ministries has made the life-changing wisdom of the Bible understandable and accessible to everyone. Perhaps their most well known publication is the monthly devotional, Our Daily Bread.
The communication challenge: One of the ways the ministry distributes Our Daily Bread is through people who sign up to hand out copies to others. The ministry wanted to improve this group's experience at every touchpoint, from initial invitation to the box they receive in the mail—and beyond.
Kumveka's solution: Our team conducted qualitative interviews with these subscribers to develop an audience persona on which our creative concept was built. The proposed visuals and messaging focused on encouragement—a pillar of Our Daily Bread Ministries' existing brand.
- Qualitative Interviews
- Communication Audit
- Audience Persona
- User Experience Map
- Program Name
- Enhance User Experience Concepts
ENHANCED USER EXPERIENCE (proposed)
PERSONALIZED BOX INSERT CARD (proposed)
GREETING CARD (proposed)
RENEWAL MAILER (proposed)
ENHANCED DIGITAL EXPERIENCE (proposed)