MINISTRY PROGRAM USER EXPERIENCE REBRAND
 
 

ENHANCE USER EXPERIENCE - CONCEPT

Since 1938, Our Daily Bread Ministries has made the life-changing wisdom of the Bible understandable and accessible to everyone. Perhaps their most well known publication is the monthly devotional, Our Daily Bread. 

The communication challenge: One of the ways the ministry distributes Our Daily Bread is through people who sign up to hand out copies to others. The ministry wanted to improve this group's experience at every touchpoint, from initial invitation to the box they receive in the mail—and beyond. 

Kumveka's solution: Our team conducted qualitative interviews with these subscribers to develop an audience persona on which our creative concept was built. The proposed visuals and messaging focused on encouragement—a pillar of Our Daily Bread Ministries' existing brand. 

 
 

RESEARCH

  • Qualitative Interviews
  • Communication Audit

STRATEGY

  • Audience Persona
  • User Experience Map

CREATIVE

  • Program Name
  • Enhance User Experience Concepts
 
 

ENHANCED USER EXPERIENCE (proposed)

PACKAGING DESIGN REBRAND
REBRAND USER EXPERIENCE

PERSONALIZED BOX INSERT CARD (proposed)

 
REBRAND USER EXPERIENCE
 

GREETING CARD (proposed)

 
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RENEWAL MAILER (proposed)

 
DIRECT MAIL DESIGN
 

ENHANCED DIGITAL EXPERIENCE (proposed)

 
DIGITAL MARKETING