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CONCEPT MARKETING

Our Daily Bread’s mission is to make the life-changing wisdom of the Bible understandable and accessible to all. In addition to their well-known monthly devotional Our Daily Bread, the ministry is exploring other ways to grow their resources and distribution digitally.

The communication challenge: The Our Daily Bread team desired to create greater content engagement and accessibility across key digital channels, with a focus on video devotionals as a key component of this work.

Kumveka's solution: Using qualitative research as a strategic foundation, we created a conceptual marketing plan to identify, engage, and grow the audience for the video devotionals. The proposed visuals and messaging are designed to reach the intended audience—a busy woman in her 30s—with eye-catching design and easy-to-consume copy that helps her understand how these devotions can help her easily connect with God every day.

A sample of Our Daily Bread’s daily video devotionals.

While currently live on YouTube and Facebook, Our Daily Bread is still developing in-market execution for their daily video devotionals. The creative solutions shown below are concepts only.

 
 

RESEARCH

  • Qualitative Interviews

  • Focus Groups

  • Landscape Audit

STRATEGY

  • Audience Persona

  • Product Development Input

  • UX Design Consulting

CREATIVE

  • Concepts for Landing Page, Daily Texts and Emails, Social Media and Print Ads

  • UI Design

 
 

DAILY DEVOTIONALS LANDING PAGE (proposed)

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WEB DESIGN (proposed)

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SOCIAL MEDIA ADS – INSTAGRAM AND FACEBOOK (proposed)

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PRINT AD (proposed)

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DAILY TEXT AND EMAILS (proposed)

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