DESKTOP, QUANTITATIVE, AND QUALITATIVE RESEARCH
For more than 170 years, International Mission Board (IMB) has sent and supported missionaries around the world.
The communication challenge: As ASCI pursued ways to serve a new generation of school leaders, they saw a need to update and streamline how and what they communicated about who they are and what they offer.
Kumveka's solution: Over the course of a two-year partnership, our team helped ACSI leaders align on communication priorities, developed brand architecture, visuals, and tagline, established processes to ensure cohesive messaging, and created a number of pieces to reach key audiences.
“Kumveka taught and modeled communication for us. They helped us make a compelling case for Christian education.”
– Cecil Swetland, Regional Director, ACSI
Qualitative Focus Groups
Leadership Alignment Workshop
Marketing Consult Process
Organizational Capacity Consulting
Brand Refresh (visuals, tagline)
Monthly Email to Heads of Schools
BEFORE/AFTER: BRAND REFRESH
BEFORE/AFTER: BRAND ARCHITECTURE
“Kumveka helped us tremendously when we needed it most.”
– Dan Egeler, Former President, ACSI
STATIONERY & BRAND GUIDELINES
MEMBERSHIP RENEWAL CAMPAIGN
TEACHER PROFESSIONAL DEVELOPMENT GUIDEBOOK