VISION LAUNCH CAMPAIGN
For nearly 25 years, Cary Christian School has served families in greater Raleigh-Durham, North Carolina with Christian classical education for students K-12.
The communication challenge: Cary Christian leadership identified several key growth areas for the school, developing a five-year vision to achieve these goals. They needed to invite parents into the vision and equip them with ways to to share it and support it.
Kumveka’s solution: We developed a robust vision campaign built around a marketing plan that leveraged existing touchpoints and utilized video, print, and social media.
- Leadership Alignment Workshop
- Audience Persona
- Campaign Strategy
- Marketing Plan
- Campaign Visuals and Messaging
- Campaign Video and Photo Library (in partnership with
- Social Media Graphics
- Campaign Look Book
- Launch Event Email Invitation
- Launch Event Handout (Bookmark)