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naming

Serge's new name transforms how they communicate about their work

A new name and a new brand helped Serge better communicate who they are and how they serve. 

The results of the brand assessment survey, along with feedback from the leadership alignment workshops, laid the foundation for the brand strategy.

Inspired by the incarnational focus of Serge’s work, as well as one missionary’s prayer request for “grit, wonder, and joy,” we created...