Good taglines are much more than a clever turn of phrase. Discover the elements of a strong tagline and the difference they can make for your organization.
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Knowing when it’s time to rebrand your ministry requires some strategic thinking. Here’s what you need to consider.
A clearly defined audience and distinctive brand strategy provided ACSI with ownable attributes they could use to communicate their value to schools and educators.
AUDIENCE PERSONA: As we developed the framework for both the discovery sessions and brand assessment survey, we found it helpful to...