Good taglines are much more than a clever turn of phrase. Discover the elements of a strong tagline and the difference they can make for your organization.
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Brand Architecture can be an amazing tool, but it can't just live in a Keynote deck or your Brand Identity Guidelines. Think of it as one more way to lead—even after you leave the room.
Colors, typography, tagline, and messaging combine to tell Serge's story.
With the strategy, name, tagline, and architecture established, our creative team began working on visuals and messaging.
The color pallete showcases the brand attributes of grit, wonder, and joy. Dark brown and bright coral represent the grit of authenticity, brokenness, and sacrifice, as well as the...