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Strong visuals and messaging bring the Serge brand to life

Colors, typography, tagline, and messaging combine to tell Serge's story.

With the strategy, name, tagline, and architecture established, our creative team began working on visuals and messaging.

The color pallete showcases the brand attributes of grit, wonder, and joy. Dark brown and bright coral represent the grit of authenticity, brokenness, and sacrifice, as well as the...