2018 Lotte Moon Christmas Offering
 

2018 LOTTIE MOON CHRISTMAS OFFERING  
(We’ve partnered with IMB on the Lottie Moon Christmas Offering for three years; see our 2017 and 2016 case studies)

The annual giving campaign of the International Mission Board (IMB), the Lottie Moon Christmas Offering is key to helping Southern Baptist missionaries take the gospel to unreached people around the world. Every dollar given to this collective effort of Southern Baptist churches goes to the work of reaching every nation with the gospel.

The communication challenge: Using their new positioning strategy as a strong foundation, IMB wanted to increase both church participation in and giving to this year’s offering.

Kumveka's solution:  The positioning strategy we built for IMB provided clear direction for helping pastors and churches understand their vital role in reaching every nation through the Lottie Moon Christmas Offering. This came to life in the campaign theme, Every Church. Every Nation., which is also IMB’s new tagline. The visuals highlight this idea by showing pastors, church members, and people served by IMB missionaries.

 
 
 

STRATEGY

  • Audience Persona

  • Campaign Strategy

  • Messaging Strategy

CREATIVE

  • Pastor Kit: Letter, Leader Guide, Gifts at Work Catalog, Video Resources

  • Week of Prayer Guide

  • Offering Envelopes

  • Large Wall Poster

  • Email Campaign

  • Magazine Ads

  • Presentation Template

  • Social Media Graphic Tiles

  • Campaign Guidelines


CAMPAIGN VISUAL & MESSAGING GUIDELINES

Lottie Moon Christmas Offering Visual and Messaging Guidelines
Lottie Moon Christmas Offering Visual and Messaging Guidelines

CHURCH BULLETIN COVER & GIVING POSTER

Lottie Moon Christmas Offering Church Bulletin Cover
Lottie Moon Christmas Offering Giving Poster

PASTOR KIT: INTRODUCTORY LETTER, LEADER GUIDE, ‘YOUR GIFTS AT WORK’ CATALOG, VIDEO RESOURCES

Lottie Moon Christmas Offering Introductory Letter for Pastors
Lottie Moon Christmas Offering Leader Guide
Lottie Moon Christmas Offering Leader Guide Envelope
Lottie Moon Christmas Offering Leader Guide
Lottie Moon Christmas Offering Leader Guide
Lottie Moon Christmas Offering Your Gifts At Work catalog and video resources

WEEK OF PRAYER GUIDE

Lottie Moon Christmas Offering Week of Prayer Guide
Lottie Moon Christmas Offering Week of Prayer Guide
Lottie Moon Christmas Offering Week of Prayer Guide

PRIMARY CAMPAIGN PIECES TRANSLATED ACROSS 6 LANGUAGES

Lottie Moon Christmas Offering materials translated into 6 different languages
Lottie Moon Christmas Offering materials translated into 6 different languages
The primary campaign materials are translated into 6 languages.

The primary campaign materials are translated into 6 languages.


ADVERTISEMENTS

Lottie Moon Christmas Offering magazine ad
Lottie Moon Christmas Offering magazine ad
Lottie Moon Christmas Offering magazine ad