A mission agency with more than 220 missionaries serving around the world, World Harvest Mission—now known as Serge—is built on a foundation of incarnational ministry, sharing the gospel in tandem with acts of service, from medical practice and church planting to community and business development. With an emphasis on authenticity, they recognize the need for the gospel in their own lives and from that place of continual renewal, share the gospel with others.

In addition, Serge creates materials and training that help others grow in faith and learn to live out the gospel. They use these resources in one-on-one mentoring relationships.

As the ministry has grown and changed, it became apparent that there was a need to more clearly communicate who Serge is and how God uses them to serve.

Kumveka partnered with Serge to create a robust offering of solutions:

  • Brand Assessment Survey
  • Naming
  • Logo design and messaging, including tagline
  • Brand rollout plan, including pre-launch toolkit for staff and missionaries
  • Website redesign
  • Email templates for staff and missionary updates
  • Lift card template
  • Prayer card template
  • Brochures
  • Video series explaining the new name
  • Social media plan
  • Stationery
  • Annual report
 
Kumveka has helped us identify who we want to talk to and what type of response we are hoping for. They help us stay on course. They educate our staff and in doing so build our internal capabilities. They help us get the greatest outcome from the limited resources we have to invest.
— Eileen O'Gorman, Serge Communication Director

 

RESEARCH
Leadership Alignment Workshop & Brand Assessment Survey

Understanding the heart of Serge's ministry and what's important to their audiences provided direction for the rebrand project.

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STRATEGY
Naming and Brand Creation

A new name and a new brand helped Serge better communicate who they are and how they serve. 

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A critical element Kumveka brings to the table—that many creative agencies do not—is a strong emphasis on strategy. Basically, it’s everything that stands behind the brand, the message, the look and feel.
— Eileen O'Gorman, Communication Director

CREATIVE
Brand Visuals and Messaging

Colors, typography, tagline, and messaging combine to tell Serge's story.

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CREATIVE
Communication Tools

When you change your name, you have a lot of communicating to do. Take a look at the tools developed to help Serge share about their new name.

view details > (to come)