A mission agency with more than 220 missionaries serving around the world, World Harvest Mission—now known as Serge—is built on a foundation of incarnational ministry—sharing the gospel out of a sense of grit, wonder, and joy—and their own need for renewal. Serge also creates materials and training that help others grow personally and in one-on-one mentorship.
THEIR CHALLENGE
As the ministry has grown and changed, it became apparent that there was a need to more clearly communicate who Serge is and how God uses them to serve.
Before
After
OUR SOLUTION
The most central solutions we provided Serge’s leadership team were strategic, change management consulting and a robust launch plan (including pre-launch tools to communicate the change to their internal staff and stakeholders).
In addition to this consulting, Kumveka partnered with Serge to create solutions that included research, a new name and brand, refreshed identity applications and website, videos, new marketing tools, and a brand guideline.
Kumveka produced two videos for the Serge brand rollout: a Leadership Endorsement video and a Vision video.
The meaning of Serge
FAQ sheet: Part of a robust Rollout Plan and Toolkit
Business Cards
Serge Brand Architecture
