PREGNANCY RESOURCE CENTER, MARKETING, ADVERTISING
 
 

MULTIMEDIA AD CAMPAIGN

For more than 30 years, PRC of Metro Richmond has served women and their partners facing an unexpected pregnancy. Annually, they serve over 1,100 people in 75 zip codes in and around Richmond, Virginia. Through a focus on prevention, intervention, and recovery, PRC of Metro Richmond offers resources and practical assistance for life-affirming choices.

But that 1,100 people reached each year is just a fraction of those in need of help—and hope—in the midst of an unplanned pregnancy. PRC of Metro Richmond wanted to reach more women at risk for abortion with the message of the services they provide.

Kumveka developed a plan to let women know they have a safe place to go, including:

The communication challenge: xxx

Kumveka's solution: xxx

Results: xxx

 
 

RESEARCH

  • Leadership Alignment Workshop

STRATEGY

  • Audience Persona
  • Marketing and Media Plan

CREATIVE

  • Social Media Ad Series
  • Outdoor Ad Series
 
 
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SOCIAL MEDIA ADVERTISEMENT
BUS ADVERTISMENT

"Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit. Lorem ipsum dolor sit amet, consectetur adipiscing elit."

– PRC Metro Richmond


STRATEGY: AUDIENCE PERSONA

STRATEGY, AUDIENCE PERSONA
UNDERSTANDING YOUR AUDIENCE

SOCIAL MEDIA AD CAMPAIGN

SOCIAL MEDIA ADVERTISEMENT

BILLBOARD AD CAMPAIGN

BILLBOARD ADVERTISEMENT
BILLBOARD ADVERTISEMENT