NEW IDENTITY

Since 1995, New Hope Peru has provided a stable, loving environment for orphaned, abandoned, and at-risk children in Arequipa, Peru. Their children's home offers safe shelter, health care, education, and loving care in a family environment that prepares kids to become leaders and develop their unique skills and abilities.

The communication challenge: As New Hope Peru looks to the future, leadership needed to align around the "fruit" of their work, key metrics for measuring communications success, and type of donor they want to reach. They also needed refreshed visuals that engaged donors and provided clarity about the different areas of the ministry.

Kumveka's solution: We created a plan to help New Hope Peru's leadership team establish a firm foundation for future communications work, along with tools to further those efforts. That included a new logo and brand architecture design to showcase the ministry's hope and vibrancy, incorporating colors inspired by the country of Peru.

 
 

STRATEGY

  • Marketing Coaching

CREATIVE

  • Logo / Brand Architecture Design
 
 

INSPIRATION & COLOR PALETTE


LOGO DETAIL

  Typography complements the form of the mark.

Typography complements the form of the mark.


NEW LOGO DESIGN

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"We all found the [leadership alignment] sessions really valuable, and are
feeling well poised to take next steps. Several of the frameworks we developed were brought up again and again as we continued our conversations about shaping the ministry to reflect these values and strategic choices.”

– Julie Bolos, Director of Communications
New Hope Peru


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  Logo applied to New Hope Peru website.

Logo applied to New Hope Peru website.


BRAND ARCHITECTURE

 
  Spanish Version

Spanish Version