As the missionary sending arm of the Southern Baptist Convention, the mission of the International Mission Board (IMB) is to send limitless missionary teams to make disciples and multiply churches around the world. The annual Lottie Moon Christmas Offering is an integral part of making that happen.

IMB has been in the midst of considerable change and opportunity, with new leadership, new processes, and new partnerships. As they prepared for the 2016 Lottie Moon Christmas Offering, they turned to us to help with creative strategy and creative execution.

Together with IMB's experienced team, Kumveka created pieces for a robust, effective campaign, including:

  • Leader Toolkit
  • Church Bulletin
  • Themed Poster Series
  • Giving Goal Poster
  • Set of 12 Prayer-Guide Bookmarks
  • Prayer Guide
  • Offering Envelope
  • Introductory Flyer
  • Campaign Style Guide
 
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
— Lorem Ipsum, International Mission Board (IMB)

 
Screen Shot 2017-01-10 at 1.04.52 PM.png

STRATEGY
Audience Personas

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec et tristique nisl. Morbi sodales ante ac orci malesuada varius. Integer feugiat arcu quis lacinia condimentum. Etiam sed ipsum vitae lacus pretium dictum sit amet eu lorem.

view details >


IMG_1560.JPG

STRATEGY
Campaign Strategy

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec et tristique nisl. Morbi sodales ante ac orci malesuada varius. Integer feugiat arcu quis lacinia condimentum. Etiam sed ipsum vitae lacus pretium dictum sit amet eu lorem.

view details >

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec et tristique nisl. Morbi sodales ante ac orci malesuada varius.
— Dolor Amet, International Mission Board (IMB)
 
 
Screen Shot 2017-01-10 at 1.13.39 PM.png

CREATIVE
Campaign Visuals, Messaging, & Style Guide

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec et tristique nisl. Morbi sodales ante ac orci malesuada varius. Integer feugiat arcu quis lacinia condimentum. Etiam sed ipsum vitae lacus pretium dictum sit amet eu lorem.

view details >

 

 

CREATIVE
Pastor-focused Campaign Tools

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec et tristique nisl. Morbi sodales ante ac orci malesuada varius. Integer feugiat arcu quis lacinia condimentum. Etiam sed ipsum vitae lacus pretium dictum sit amet eu lorem.

view details >

 

 

CREATIVE
Church Member-focused Campaign Tools

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec et tristique nisl. Morbi sodales ante ac orci malesuada varius. Integer feugiat arcu quis lacinia condimentum. Etiam sed ipsum vitae lacus pretium dictum sit amet eu lorem.

view details >