Encompass World Partners has equipped and sent missionaries to serve least-reached people and places for more than 100 years.

Encompass was at an organizational change point and faced several communication challenges:

  • A move from Indiana to Atlanta, Georgia, transitioned them away from a full-time communications staff. They needed a way to continue sharing stories and maintaining donor communication.
  • A reorganization of their workers from a geographic orientation to a vocational orientation in new “missional networks.” They needed to clearly communicate this shift to supporters and donors.
  • An aging roster of long-term workers. They needed to reach a new generation of potential recruits interested in cross-cultural ministry.
  • Messaging that didn’t resonate with or reach the right audiences. They needed compelling communication to complement their strong visual brand.

Kumveka partnered with Encompass to develop a wide variety of effective solutions:

  • Brand Assessment Survey
  • Communication Plan
  • Blog strategy
  • Social media strategy and execution
  • Ministry toolkits for Encompass workers
  • Within Reach Magazine
  • Annual reports
  • Communication training
  • Organizational Capacity
  • Monthly donor newsletter
  • Story-driven monthly receipt letters
  • Recruiting rack card
  • Recruiting journal
  • Christmas card

 

RESEARCH
Brand Assessment Survey

A survey of Encompass' key audiences helped us create a communication strategy that met their needs.

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CREATIVE
Within Reach

Stories from the mission field coupled with a focused prayer guide helped Encompass demonstrate impact. 

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We better know who we should be communicating to, how we can best reach them, and how to accomplish it all on time, within budget, and with excellence!
— Bill Palmateer, Encompass Director of Communications

STRATEGY
Capacity Building

Ensuring people and processes were in place to execute the communication plan set Encompass up for continued success.

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CREATIVE
Video Series

Compelling videos gave Encompass a fresh, engaging way to communicate about their work around the world.

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