A growing K-8 school in urban Richmond, Virginia, Elijah House Academy is committed to providing an accessible Christ-centered education to children who may not otherwise have the opportunity to attend a Christian school. It’s their mission to cultivate their hearts, minds, and bodies for God’s glory and Richmond’s flourishing.
THEIR CHALLENGE
As school enrollment continues to rise—along with the need for community support—the Elijah House team needed refreshed messaging and visuals that clearly told their story to their diverse audiences: students, parents, staff, and donors.
OUR SOLUTION
The project began with qualitative and quantitative research to gather input and better understand the needs of each audience. That knowledge helped us build out a inclusive brand that speaks to each them, grounded in the school’s mission and centered on the idea of becoming. This came to life in the messaging and visual identity, as well as the other communication tools built to support the brand.
Before
After
Symbolism in Brandmark
Brand Color Palette
Custom Brand Icons
"After over 25 years of educational ministry to the children of our city, Kumveka offered EHA an opportunity to listen deeply to our stakeholders with the goal of communicating our mission with fresh clarity. They equipped us in many ways, but none more powerful than our mark and tagline. Our mark is visually compelling and our tagline, "Becoming," profoundly speaks to both who we are and what we are doing."
–Jesse Kell, Head of School
P H O T O G R A P H Y +
B R A N D L A U N C H & R E C R U I T I N G V I D E O S
In partnership with Silent Images
Photoshoot, in partnership with Silent Images
Branded Stationery
Admissions Brochure
