CHATTANOOGA HOUSE OF PRAYER (chattHOP)
Ministry Focus: House of Prayer in Chattanooga, TN
Country(ies) of Operation: USA
Vision: His Kingdom come in our midst.
Mission: To create an intentional space for prayer, worship and equipping for His beloved sons and daughters.
Brand Attributes: passionate, unifying, funky (not cheesy/cliche)
Brand Definition: love on fire
Project Type: Start-up
Applications: logo, stationery, messaging strategy, postcard, website, interior/exterior signage, brand identity guidelines
Kumveka developed a type-only logo displaying the full name of the organization, and an abbreviated version for audiences more familiar with the chattHOP.
The visuals were 'sparked' by the brand definition: love on fire. The edges of nearly all of the brand applications are literally singed––representing God's all-consuming love.
pictured: new stationery system
Kumveka developed this eye-catching postcard to introduce the organization to the community.
The new brand comes alive on the web.
http://loveonfire.org
The entire brand strategy is documented in a tool called the Brand Identity Guidelines, or BIG, to maintain consistency across all brand channels.