SCHOOL VISION CAMPAIGN DESIGN
 
 

VISION LAUNCH CAMPAIGN

For nearly 25 years, Cary Christian School has served families in greater Raleigh-Durham, North Carolina with Christian classical education for students K-12.

The communication challenge: Cary Christian leadership identified several key growth areas for the school, developing a five-year vision to achieve these goals. They needed to invite parents into the vision and equip them with ways to to share it and support it.

Kumveka’s solution: We developed a robust vision campaign built around a marketing plan that leveraged existing touchpoints and utilized video, print, and social media.

 
 

RESEARCH

  • Leadership Alignment Workshop

STRATEGY

  • Audience Persona
  • Campaign Strategy
  • Marketing Plan

CREATIVE

  • Campaign Visuals and Messaging
  • Campaign Video and Photo Library (in partnership with
    Silent Images)
  • Social Media Graphics
    and Messaging
  • Campaign Look Book
  • Launch Event Email Invitation
  • Launch Event Handout (Bookmark)
 
 
EMAIL INVITATION, VISION CAMPAIGN
SOCIAL MEDIA CAMPAIGN, VISION CAMPAIGN, CAMPAIGN VIDEO

 

"When we considered agencies, we appreciated the creative we saw from Kumveka, and this campaign is an example of the great work we knew we could count on. I'm very pleased!"

– Josh Estep, Cary Christian School Board Member

 

SCHOOL VISION CAMPAIGN, BOOKMARK DESIGN
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SCHOOL VISION CAMPAIGN, SOCIAL MEDIA DESIGN
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