A survey of Encompass' key audiences helped us create a communication strategy that met their needs.
We developed a brand assessment survey sent to donors, Encompass cross-cultural workers, and FGBC members. The results of the survey informed our communication strategy and plan, which focused on:
- Developing tools to elevate storytelling to donors
- Strengthening messaging to potential recruits
This was brought to life using tools like Within Reach (a bi-monthly magazine), compelling videos, engaging social media and blog posts, and refreshed recruiting materials.