When people flourish, so does your culture. It's work that requires great intention.
Brand Architecture can be an amazing tool, but it can't just live in a Keynote deck or your Brand Identity Guidelines. Think of it as one more way to lead—even after you leave the room.
As a ministry, you're constantly churning out messages. But have you stopped to consider whether or not those messages truly bring value to your audiences on their terms? You need to find out what your audience wants and needs.