Asheville Christian Academy (ACA) is a K-12 Christian school in Asheville, NC, whose mission is to provide a gospel-centered education and to shepherd and inspire Christ-oriented lives in its students. It has a rich 60-year history, and has seen significant growth over the last 10 years.
THEIR CHALLENGE
While ACA’s growth is welcome, it’s also presented new challenges: keeping the mission central and maintaining a unified brand across all parts of the school.
OUR SOLUTION
We built ACA’s brand strategy on the foundation of qualitative and quantitative research that helped us identify the perceptions and needs of ACA’s main audience, current parents who value the education their children receive at the school but have the option to meet this need elsewhere.
Each element of the strategy, from color choice to tagline, is created to align with the school’s mission and present a unified message to current and prospective families alike. From there we developed communication tools, including a robust image library, website, recruiting brochure, and mascot design.
Before
After
Visual Elements
Custom Icons
Stationery
Social Media Brand Reveal
"Our work with Kumveka was crucial and well worth the effort and investment. They brought alignment to our mission and we feel confident moving forward with our new brand and the marketing tools."
–Mary Ellen Auten, ACA Marketing and Communications
Messaging
Photography
In partnership with Nate Burrows
Website
Admissions Brochure
Mascot
Before
After
Mascot Variations
Mascot Applications
