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COMMUNICATIONS PARTNERSHIP

Founded in 1978, the Association of Christian Schools International (ACSI) equips Christian schools and educators worldwide through a variety of programs and services, as well as advocacy. The organization currently serves 24,000 schools in over 100 countries, including 3,000 U.S.-member schools.

The communication challenge: As ASCI pursued ways to serve a new generation of school leaders, they saw a need to update and streamline how and what they communicated about who they are and what they offer.

Kumveka's solution: Over the course of a two-year partnership, our team helped ACSI leaders align on communication priorities, developed brand architecture, visuals, and tagline, established processes to ensure cohesive messaging, and created a number of pieces to reach key audiences.


“Kumveka taught and modeled communication for us. They helped us make a compelling case for Christian education.”
– Cecil Swetland, Regional Director, ACSI


 
 

RESEARCH

  • Qualitative Focus Groups
  • Quantitative Survey
  • Communication Audit
  • Leadership Alignment Workshop

STRATEGY

  • Audience Persona
  • Marketing Consult Process
  • Organizational Capacity Consulting
  • Brand Strategy
  • Communication Strategy

CREATIVE

  • Brand Refresh (visuals, tagline)
  • Brand Architecture
  • Membership Campaign
  • Monthly Email to Heads of Schools
 

BEFORE

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ACSI communication before.jpg

BEFORE/AFTER: BRAND REFRESH

ACSI logo before and after.jpg
ACSI logo refresh.jpg

BEFORE/AFTER: BRAND ARCHITECTURE

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NEWSLETTER REDESIGN

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ACSI newsletter before and after.jpg
 

“Kumveka helped us tremendously when we needed it most.”
– Dan Egeler, Former President, ACSI


 

PHOTOGRAPHY STYLE

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STATIONERY & BRAND GUIDELINES

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ACSI new brand guidelines.jpg

REFRESHED MESSAGING

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ACSI refreshed newsletter messaging.jpg

MEMBERSHIP RENEWAL CAMPAIGN

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TEACHER PROFESSIONAL DEVELOPMENT GUIDEBOOK

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