Founded in 1978, the Association of Christian Schools International (ACSI) equips Christian schools and educators worldwide through a variety of programs and services, as well as advocacy. The organization currently serves 24,000 schools in over 100 countries, including 3,000 U.S.-member schools.
As ASCI continues to pursue ways to serve a new generation of school leaders, they saw a need to update and streamline how and what they communicated about who they are and what they offer.
Through a more than 2-year partnership, Kumveka developed a wide variety of effective solutions for the ACSI team:
- Leadership Alignment Workshop
- Brand Assessment Survey
- Focus Groups
- Refreshed Brand Visuals and Messaging, Including Tagline
- Cohesive Brand Architecture
- Marketing Consult Process
- New Stationery Design
- Strategy and Design of Monthly Email to Heads
- Membership Renewal Campaign: Strategy and Creative
- Brand Identity Guidelines
Leadership Alignment Workshop
+ Brand Assessment Survey
Helping leaders articulate their vision, mission and communication challenges, coupled with a survey of more than 8,400 ACSI-affiliated educators, laid a firm foundation on which to build ACSI's brand.
Audience Persona + Brand Strategy
A clearly defined audience and distinctive brand strategy provided ACSI with ownable attributes they could use to communicate their value to schools and educators.
Brand Refresh + Brand Architecture + Stationery
Fresh visuals, bold messaging, and a strategic, simplified brand architecture gave ACSI the right tools to communicate clearly and creatively.
Organizational Capacity + Process Design
Identifying key personnel strengths and developing a process for the flow of marketing pieces allowed ACSI to improve the clarity of their messaging and better serve their audiences.